Imagine walking into a meeting, and as the opening word the leader states that the goal is to design something "fair, equitable, and sustainable for all generations of all species of all time." Not a small task! What a strong statement! So strong that I have everything to say about it and nothing all at once, for fear of ruining the power of it. So I'll just leave it here for the day.
According to a colleague of mine this is how it is to start a meeting with William McDonough, green designer, and author of the famous book "Cradle to Cradle." What a smart man! I know I may be late on the bandwagon, but I just went out and bought a copy of the book, I need to know more!
by Lou Smith
www.mcdonough.com/cradle_to_cradle
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